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Digital Marketing Course

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This Online Digital marketing Course gives you an in-depth understanding and advanced knowledge.

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Online Classroom

Search Engine Optimization

How Google Search Works

Learn how Google discovers, crawls, and serves web pages.

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Online Classroom

Social Media Course

Optimization And Marketing Strategy

Learn how to promote business with Social Media Marketing.

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Our Courses

Thursday, 9 April 2020

Digital Marketing Course

Learn Face To Face Online Advanced Digital Marketing Course


Register for a Class
25,000 18,000 | Course Duration: 30 Hours

Features:
Online (Virtual) Classroom | Google Classroom | Google Certified Instructors

Days and Times:
Tuesday | Thursday | Saturday | Sunday
11:00AM - 01:00PM
02:00PM - 04:00PM
04:30PM - 06:30PM

To Book Seat: 500 | Contact: +918454090990 | WhatsApp Chat

Benefits Of Online Digital Marketing Classroom (Click Here)

What You’ll Learn

Introduction Of Digital Marketing:

  • Difference Between "In Bound Marketing" And "Out Bound Marketing"
  • Understanding Content Marketing
  • Understanding Online Reputation Management
  • Blue Oceans Strategy vs Red Oceans Strategy
  • What Is Traffic?
  • How To Work Google Search Engine?
  • What IS Search Engine Result Page (SERP)?
  • Understanding Keywords (For Advertisers Side)
  • Queries Keywords (For Users Side)
  • What Is Robot/Bot/Crawler/Spider?
  • Marketing Funnel

Introduction of SEO:

  • ON-Page SEO
  • Off-Page SEO
  • Technical SEO
  • Image SEO
  • Video SEO
  • Voice SEO
  • Local SEO

How To Create WebSite Using Blogger.com

Search Engine Optimization (SEO):

  • Intro to SEO
  • How do Search Engines work?
  • What Is Bot?
  • Indexing & Crawling Basics
  • Optimizing Crawl Budget
  • Organic Search vs. Paid Search Results
  • What is On-page SEO?
  • Introduction to On Page Optimization
  • Importance of Domain Names and age factor in SEO
  • Usability and User Experience in Website
  • Onsite Optimization Basics
  • SEO Content Optimization and Planning
  • HTML tags Basics for SEO
  • Website Structure and Navigation Menu Optimization
  • Filename Optimization
  • URL Names Optimization
  • Heading Tags Optimization
  • Page Title Tags Optimization
  • Meta Description Tags Optimization
  • Link Anchor Text Optimization
  • Image Captions Optimization
  • Image Names Optimization
  • Title Attributes Optimization
  • Alt Attributes Optimization
  • Page Speed Optimization Tool
  • Internal Link Strategy
  • What is Off-page SEO/Link Building (Social)?
  • What is Technical SEO?
  • Image SEO (How To Use <img> Alt and Title Attributes)
  • Backlinks
  • Keyword Research (Google Keyword Planner Tool)
  • What Is Meta Tags?
  • Title Tag
  • Description Tag
  • Keywords Tag
  • Keywords Research With Google Keyword Planner
  • Canonical Tag
  • How To Place Meta Tags In Website?
  • Introduction to DA, PA
  • ROBOTS.TXT
  • SITEMAP.XML
  • URL STRUCTURE Optimization
  • Vanity URL
  • Vanity Domain
  • Internal Links
  • External Links
  • Anchor Text
  • What Is Dofollow and Nofollow Links
  • How To Work Dofollow and Nofollow Links
  • How To Check Dofollow and Nofollow Links
  • Website View Page Source
  • Website Inspect
  • What Is Back Links?
  • Website Audit / Analysis
  • Competitive Website Analysis
  • Website Speed Test For Web View & Responsive View
  • Website Mobile-Friendly Test



Search Engine Marketing (SEM):
  • Introduction to Google Ads
  • What is Google Ads?
  • Overview of Google Ads Dashboard
  • The Role of Google Ads
  • Understanding the Google Network
  • How Paid Search Works
  • The Pillars of Google Ad Success


Keyword Research:
  • What is Keyword?
  • Different Types of Keywords
  • What is Keyword Research
  • Keyword Research Methodology
  • How to Choose the Right Keywords to Target

Keyword Match Types:
  • What are match types?
  • How to use match types


Creating a Google Ads Account:
  • What is a Campaign?
  • Campaign Types
  • Campaign Goals
  • Naming Your Campaign
  • Choosing Campaign Types
  • Location Targeting
  • Languages
  • Budget
  • Delivery Method
  • Bid Strategies (Manual vs Automated)


Ad Creation:
  • What is an Ad Group?
  • The Goal of Your Ads
  • Anatomy of a Text Ad
  • How to Write Compelling Descriptions
  • Introduction to Call to Actions
  • Ad Extensions


Ad Rank & Quality Score:
  • What is Quality Score?
  • How Quality Score Affects Your Campaigns
  • Quality Score Factors
  • Understanding the Ads Auction
  • What is Ad Rank?
  • How Ad Rank Works


Landing Page:
  • What is a Landing Page
  • Landing Page Use Cases
  • Types of Landing Pages
  • Steps to Building High Converting Landing Pages


Conversion Tracking:
  • What is a Conversion?
  • What is Conversion Tracking?
  • Different Types of Conversions to Track
  • Steps to Setting Up Conversion Tracking
  • Linking Google Accounts


Campaign Optimization:
  • Understanding Reports in Google Ads
  • Analyzing Reports in Google Ads
  • Analyzing & Optimizing Campaign Performance
  • Data Segmentation
  • Bid Management

Audience Targeting:
  • Understand what audience targeting is
  • A look at the different types of audience targeting
  • How to setup audience targeting

Remarketing with Google Ads:
  • Introduction to Remarketing
  • Types of Remarketing
  • Why you need Remarketing
  • Developing your Remarketing Strategy
  • Installing your Remarketing Code
  • Launching a Remarketing Campaign

Display Advertising with Google Ads:
  • Introduction to Display Advertising
  • Understanding the Display Network
  • Bidding Strategies for Display
  • Targeting via the Display Network
  • Ad Formats
  • Display Campaign Management


Lead Generation Google Ads Campaign:
  • How to Create Lead Generation Form

Google Search Console (Webmaster):
  • Set Up Your Google Search Console With WebSite
  • Make Sure Google Can Crawl Your Site
  • Monitor And Manage Your Site
  • Submit And Check Sitemap
  • Check Average Position
  • Website Coverage
  • Managing Crawl Errors
  • URL Inspection

Google Analytics:
  • Introduction & What is Web Analytics?
  • How Google Analytics Works
  • Setup And Management
  • Analytics Code Integration
  • Traffic Stats Analysis
  • Accounts Management In Google Analytics
  • Profiling in Google Analytics And Users
  • Basic Metrics in Google Analytics
  • Google Analytics Reports
  • Traffic Sources In Google Analytics
  • Direct Traffic
  • Referring Data
  • Search Traffic
  • Adwords Account integration
  • How to set up goals
  • Understanding Goal reports

Google My Business (Local SEO):
  • Register your Business on Google Business
  • Business Listing Verification
  • Set Business Information (Your business is live on Google)
  • Create Post
  • Create Offers
  • Upload Products
  • Create Events
  • Hashtags
  • Create FREE Google Website (Sub-Domain on business.site)
  • What is Google My Business
  • Google My Business Impact on Ranking
  • Understanding Google Local Results
  • Setting Up Google My Business Listing
  • Business Profile Completion
  • Dashboard all Features Overview
  • Managing Business Reviews, Traffic & Response
  • Google My Business Insights
  • Dealing with Negative Reviews
  • Google Local Business ranking Factors
  • Improving Google My Business rank
  • Understanding Google My Business Policy & Rules

Facebook Optimization:
  • Facebook Pages Creation
  • Page Settings
  • Page Optimization
  • Facebook Page Analytics
  • Hashtags
  • Organic Post with Targeted Audience
  • Facebook Groups
  • Facebook Events
  • Live Video Streaming
  • Creator Studio

Facebook Marketing:
  • Business Manager (Facebook Ads)
  • Advertisement on Facebook (PPC)
  • Facebook Marketing Funnel
  • Boost Post
  • Video Ads
  • Campaign – Goals
  • Targeting Options Demographics
  • Audience Creation
  • Lead Generation Campaign
  • Pixels (Facebook Remarketing)
  • Instagram Linking
  • Instagram Ads (Marketing) through Facebook Ads Manager
  • Strategy When To Boost Post
  • Promote Facebook Page (Likes)
  • Website Traffic

Twitter:
  • Create Account
  • Find and Follow
  • Retweet, Reply, React
  • Handle
  • Mention
  • Hashtags
  • Twitter Ads
  • Tweet Scheduling
  • Trend Tracking
  • Analytics

LinkedIn:
  • Company Profile
  • Create a Company Page
  • Hashtags
  • Paid Campaign Promotion

YouTube Optimization:
  • Create Channel
  • Creator Studio
  • Video Upload
  • Video Analytics
  • Editor
  • Hashtags
  • Video Manager
  • YouTube SEO
  • Annotations
  • Cards
  • Playlist Creation
  • Tags
  • Live Video Streaming
  • Video Promotion
  • Channel ART
  • Channel Links
  • Branding Watermark
  • Custom Channel URL
  • Monetization with Adsense
  • Integrate External Link on YouTube Channel (Like: Facebook, Website etc.)

Pinterest
  • How to set up your Pinterest for Business Account
  • Confirm your website with Pinterest
  • How To Create Pin
  • How To Create Group Boards
  • Pinterest Analytics
  • Grow Your Instagram Using Pinterest
  • Boost Your Blog and Website Using Pinterest

Affiliate Marketing
  • Introduction to Affiliate  Marketing
  • Affiliate Marketing Platforms
  • Enrolling in an Affiliate Marketing Program
  • Tips and tricks to improve affiliate Marketing
  • Types of Affiliate Marketing
  • Setting Up Affiliate Marketing Program
  • Affiliate Marketing Using Facebook
  • Affiliate Marketing Using Instagram
  • Affiliate Marketing Using Facebook ads
  • Affiliate Marketing Using Pinterest
  • Affiliate Marketing Using Youtube


To Book Seat : Rs 500 | Contact: +918454090990 | WhatsApp Chat

Social Media Course

Learn Face To Face Online Social Media Course


Register for a Class
10,000 6,000 | Course Duration: 15 Hours

Features:
Online (Virtual) Classroom | Google Classroom | Google Certified Instructors

Days and Times:
Tuesday | Thursday | Saturday | Sunday
11:00AM - 01:00PM
02:00PM - 04:00PM
04:30PM - 06:30PM

To Book Seat: 500 | Contact: +918454090990 | WhatsApp Chat

Benefits Of Online Digital Marketing Classroom (Click Here)

What You’ll Learn

How To Create Blog On Blogger

Google My Business (Local SEO):
  • Register your Business on Google Business
  • Business Listing Verification
  • Set Business Information (Your business is live on Google)
  • Create Post
  • Create Offers
  • Upload Products
  • Create Events
  • Hashtags
  • Create FREE Google Website (Sub-Domain on business.site)
  • What is Google My Business
  • Google My Business Impact on Ranking
  • Understanding Google Local Results
  • Setting Up Google My Business Listing
  • Business Profile Completion
  • Dashboard all Features Overview
  • Managing Business Reviews, Traffic & Response
  • Google My Business Insights
  • Dealing with Negative Reviews
  • Google Local Business ranking Factors
  • Improving Google My Business rank
  • Understanding Google My Business Policy & Rules

Facebook Optimization:
  • Facebook Pages Creation
  • Page Settings
  • Page Optimization
  • Facebook Page Analytics
  • Hashtags
  • Organic Post with Targeted Audience
  • Facebook Groups
  • Facebook Events
  • Live Video Streaming
  • Creator Studio

Facebook Marketing:
  • Business Manager (Facebook Ads)
  • Advertisement on Facebook (PPC)
  • Facebook Marketing Funnel
  • Boost Post
  • Video Ads
  • Campaign – Goals
  • Targeting Options Demographics
  • Audience Creation
  • Lead Generation Campaign
  • Pixels (Facebook Remarketing)
  • Instagram Linking
  • Instagram Ads (Marketing) through Facebook Ads Manager
  • Strategy When To Boost Post
  • Promote Facebook Page (Likes)
  • Website Traffic

Twitter:
  • Create Account
  • Find and Follow
  • Retweet, Reply, React
  • Handle
  • Mention
  • Hashtags
  • Twitter Ads
  • Tweet Scheduling
  • Trend Tracking
  • Analytics

LinkedIn:
  • Company Profile
  • Create a Company Page
  • Hashtags
  • Paid Campaign Promotion

YouTube Optimization:
  • Create Channel
  • Creator Studio
  • Video Upload
  • Video Analytics
  • Editor
  • Hashtags
  • Video Manager
  • YouTube SEO
  • Annotations
  • Cards
  • Playlist Creation
  • Tags
  • Live Video Streaming
  • Video Promotion
  • Channel ART
  • Channel Links
  • Branding Watermark
  • Custom Channel URL
  • Monetization with Adsense
  • Integrate External Link on YouTube Channel (Like: Facebook, Website etc.)

Pinterest
  • How to set up your Pinterest for Business Account
  • Confirm your website with Pinterest
  • How To Create Pin
  • How To Create Group Boards
  • Pinterest Analytics
  • Grow Your Instagram Using Pinterest
  • Boost Your Blog and Website Using Pinterest


To Book Seat : Rs 500 | Contact: +918454090990 | WhatsApp Chat

Thursday, 2 April 2020

Benefits Of Online Digital Marketing Classroom


  • Access To Coursework From Anywhere At Any Time (Using Google Hangouts)
  • Screen Sharing On Hangouts
  • Google Classroom
  • More Comfortable Learning Environment
  • One To One Interaction
  • Live Discussions With Classmates
  • WhatsApp Group Discussion
  • Active WhatsApp Group
  • More Interaction And Greater Ability To Concentrate